wiv.ai
Wiv is an AI-driven platform that automates FinOps workflows, helping teams cut cloud costs and improve governance with smart, community-informed tools.
Kickoff & brand
WIV came to us as an early-stage startup with no design assets in place. Following a focused deep dive and creative workshop, we built a full visual identity from the ground up.
Character Design
We created a character entirely from scratch, not just as a visual asset, but as a central element of the brand. It was designed to move effortlessly across formats, scale across touchpoints, and maintain visual cohesion across product, motion, and campaigns.
Website Design
We created a motion-rich homepage featuring a custom mini-dashboard, handling the full UX/UI and storyboarding process end-to-end. The brief was minimal, so we kicked things off with a brainstorm session with WIV, turning rough ideas into a clear narrative and structured user flow.
Ongoing Evolution
After launching the core brand, we continued to expand its presence across every touchpoint, from social assets, ugly sweaters and web games, to a full-scale digital truck in Las Vegas. As the brand evolved, so did our toolkit. We began integrating AI tools like Midjourney and Runway alongside our core Adobe stack, allowing us to move faster and explore bolder concepts.
